Aston Chase Presents the Exquisite Property of the Week on Parsifal Road

Aston Chase is thrilled to showcase our featured property of the week, located on the prestigious Parsifal Road. This stunning family house offers an abundance of space, with the majority of its accommodation spread across three floors. Retaining its original period charm, the property has undergone a complete refurbishment with attention to detail, incorporating integrated audio-visual, lighting, and heating systems. The blend of period and contemporary features, coupled with well-proportioned rooms and high ceilings, make this house an exceptional find. Let’s explore the impressive features of this property in more detail.

Spacious Accommodation: The property boasts an impressive 600 sq ft principal bedroom suite, complete with a bathroom and dressing room. In addition, there are four further bedrooms, two bathrooms (one en-suite), and a further shower room (also en-suite). With an emphasis on comfort and style, the house offers three reception rooms, including an audio-visual room, providing ample space for relaxation and entertainment. The kitchen and dining area are perfect for hosting family meals and gatherings, while a utility room ensures convenience. Furthermore, a dedicated gym and two guest cloakrooms add to the overall appeal of the property.

Attention to Detail: The refurbishment of this family house has been carried out with precision, ensuring that every detail is perfected. Integrated audio-visual, lighting, and heating systems enhance the overall living experience, offering convenience and modernity. The house combines period features with contemporary elements, creating a harmonious and stylish atmosphere. The result is a property that is both visually stunning and functionally efficient.

Additional Amenities: A self-contained one-bedroom flat is available, providing additional accommodation or the opportunity for a separate living space. A parking space is also included, ensuring convenience for residents with vehicles. A wine cellar adds a touch of sophistication for wine enthusiasts, while the 100ft landscaped rear garden with a Potager provides a serene and beautiful outdoor space. Two balconies, one at the front and one at the rear offer charming spots to relax and enjoy the surrounding views. Additionally, a loft provides extra storage space, catering to practical needs.

With its spacious and well-designed layout, attention to detail, and the inclusion of modern amenities, this property offers a magnificent style of living. Whether it’s the impressive master suite, the beautiful reception rooms, or the thoughtfully landscaped rear garden, every aspect of this house has been crafted with elegance and functionality in mind. Don’t miss the opportunity to make this remarkable property your new home. Contact Aston Chase today to schedule a viewing.


A Haven in the Heart of London: Discover the Beauty of Regent’s Park Road

Aston Chase presents our property of the week: a rare and remarkable semi-detached period residence with a garage located on the highly sought-after Regent’s Park Road. This six-bedroom house spread across 5,255 sq ft, offers spacious and elegant accommodation, showcasing impressive features. From the extended living space beneath the garden to the dual-aspect reception rooms, this home exudes charm and sophistication.

Upon entering, you’ll be greeted by a reception room that sets the tone for the property. Its size and layout make it perfect for entertaining or spending quality time with family. Further inside, a sensational open-plan kitchen and reception room serve as the centrepiece of the home, allowing for seamless interaction between cooking, dining, and relaxation.

The principal bedroom suite, offering a private sanctuary, occupies the entire first floor. With a generous size, walk-in wardrobe, and en-suite shower room, this master suite provides a haven for relaxation. The property also includes five additional bedrooms, accommodating family members or guests. Three bathrooms and two cloakrooms cater to the needs of a bustling household.

Outside, a generous south-facing garden provides a tranquil retreat in the heart of the city. Whether you prefer basking in the sun, hosting al fresco gatherings, or simply enjoying nature, this outdoor space is a valuable asset. The property also features a single lock-up garage, ensuring secure parking and additional storage.

Regent’s Park Road enjoys a prime location, surrounded by the picturesque views of Primrose Hill Park and Queen Mary’s formal gardens in Regent’s Park. Nearby, the charming Primrose Hill village offers a variety of independent shops, boutiques, and delightful restaurants. For a more eclectic experience, Camden, known for its diverse markets and fashion scene, is within easy reach. Excellent transport links, including Camden Town and Chalk Farm Stations, provide convenient access to various locations.

In addition to bedrooms and reception areas, this exceptional property offers a range of amenities, including a large games room for entertainment, a dedicated gym area for fitness enthusiasts, as well as practical spaces like a utility room, storeroom, and plant room.

Aston Chase is delighted to showcase this magnificent property on Regent’s Park Road. With its well-proportioned rooms and abundance of amenities, this home represents a rare opportunity. Its prestigious location, proximity to iconic landmarks, and excellent transport links make it an ideal choice for those, seeking an extraordinary residence in the heart of London. Don’t miss out on this wonderful semi-detached period home. Contact Aston Chase today to arrange a viewing and embark on your journey towards owning this property.


American family rents Hampstead ‘castle’ for £250k pa


A Gothic-style “mini castle” in Hampstead Villages has been rented by an American family for £4,750 per week, or £247,000 for the year.

Old Conduit House is a fully-restored Grade II* listed property on Lyndhurst Terrace, providing six bedrooms across four storeys and 5,054 square feet. Built in the 1860s to designs inspired by Windsor Castle (by architect John Burlison, chief assistant to Sir Gilbert Scott), it features rather striking gothic interiors including a vaulted entrance hall, 30-foot reception room, turrets, arched windows, stained-glass and battlement pediments. There’s also an 80-foot west-facing garden and off-street parking for two vehicles.

Letting agency Aston Chase secured the new residents – who signed a two-year tenancy agreement and paid for the first year up-front.

It’s the latest in a run of big-ticket London property deals involving American money. Aston Chase says it has recently transacted around £50mn-worth of sales to US buyers in St John’s Wood area, selling six family homes to American buyers.

These deals include a 2,098 sq ft four bedroom house on Hamilton Gardens (purchased by a family who moved from San Francisco); a 4,336 sq ft home on Marlborough Place (bought by an American family for £6.75mn), and a 4,758 sq ft five-bedroom house on the same street, picked up for close to £10mn by an American working in private equity.

Arron Bart, Lettings Director at Aston Chase: “Aston Chase is delighted to have secured tenants for Old Conduit House which is a wonderful family home with an illustrious history and an opportunity to experience life in your own mini castle! Without a doubt all the global publicity around the Royal family and King Charles III’s Coronation has helped to shine a spotlight on this magnificent mini-castle property, the Coronation has generated publicity about the UK and London around the world and showcased Windsor Castle which was the design inspiration for Old Conduit House.”

Mark Pollack, Co-Founding Director at Aston Chase: “This is the latest in a series of deals that Aston Chase has concluded with American clients. Hampstead and St John’s Wood have always been popular addresses with Americans due to the supply of beautiful family homes and the green leafy ambience and sense of community. The two neighbourhoods are particularly appealing to American families wishing to keep their children’s curriculum as consistent as possible which they are able to do thanks to The ASL in St John’s Wood. We have recently seen an influx of American families into London encouraged by the strength of the US dollar against the Sterling.”

Gallery: Old Conduit House, Hampstead (images via Aston Chase)





Providing the latest of an exciting new generation of new-build luxury homes in London’s St John’s Wood, leading developer Almax Group have launched 1A St John’s Wood Park, a boutique apartment building designed by Richard Lavington of award-winning architectural practice Maccreanor Lavington providing nine apartments including six laterals, two duplex penthouses and a grand garden duplex residence: for sale via sales agents Aston Chase and Savills.

St John’s Wood is renowned for its wide leafy roads, proximity to Regent’s Park and its highly sought after Regency white-stucco villas and red-brick Victorian and Edwardian mansion buildings. Using local architecture for inspiration Maccreanor Lavington designed 1A St John’s Wood Park as a contemporary reinterpretation of an Edwardian mansion block, resulting in the first new apartment development to be built on the east side of St John’s Wood since Rosetti House on Ordnance Hill was constructed some thirty years ago.

With quality and attention to detail rarely found in a new-build development, the elegant, modern apartment building is now finished and ready for immediate occupation. Features include a striking glass and brick façade with stone detailing, deep bay windows with full height glazing, apartments benefitting from light filled open plan interiors and contemporary specification accessed by a striking entrance foyer with concierge, the foyer design inspired by a boutique hotel.

1A St John’s Wood Park provides six two and three bedroom lateral apartments, ranging from 772.8 sq.ft. (71.8 sq.m.) up to 1,121.6 sq.ft. (104.2 sq.m.), two duplex penthouses, a three bedroom providing 1,469.3 sq.ft. (138.5 sq.m.) and a four bedroom with 1,881 sq.ft. (174.8 sq.m.), and finally a grand four bedroom garden duplex residence which is 2,185 sq.ft. (203 sq.m.) in size with private front and rear gardens and a lower ground floor courtyard. Selected apartments have been dressed and interior designed, providing buyers with a turn-key home for moving into immediately.

Offering the best in contemporary London living, each of the lateral apartments has a bright and spacious open plan living and dining room, incorporating a deep bay window with full height glazing, with a fully fitted kitchen located off the living space. Ceiling heights are up to 8.8 ft (2.7m) high.
All the bedrooms have built-in wardrobes and ample dressing space, with the principal bedroom suite featuring a luxurious ensuite bathroom and the other bedrooms sharing a large family bathroom.

The duplex penthouses come with the layout advantages of a house with the living and entertaining areas on the upper floor and the bedroom suites on the lower. The upper floor of both penthouses contains a spacious reception room incorporating a large bay, with a separate kitchen with an outside breakfast/sun terrace.

On the lower floor there is the principal bedroom suite lined with built-in wardrobes with the bay providing a dressing/make-up area. The main bathroom has a freestanding sculptural bathtub and separate walk-in shower. The further bedrooms share a spacious family bathroom. The coffered ceilings are up to 9ft (2.76m) high.

The grand garden apartment has double-height ceilings up to 14 ft (4.2m) on the ground floor with a large reception opening onto a private garden, a study/bedroom and a spacious family kitchen/dining room, with a central island, the kitchen opening onto the rear patio garden. On the lower floor is the principal bedroom suite with main bathroom and its own private outside courtyard, perfect for relaxation or exercise, along two further bedrooms sharing a family bathroom.

The apartments have been finished to a luxurious specification with features including premium Poggenpohl kitchens with marble effect caesarstone worktops and splashbacks and Miele integrated appliances; and beautifully designed bathrooms/shower rooms with marble effect porcelain tiling, contemporary white suites and mirrored and integrated cabinets and vanity units with sinks. Other details include engineered Oak flooring to the living rooms, bedrooms and hallways; gloss finish fitted wardrobes to the bedrooms, comfort cooling to all rooms, programmable underfloor heating and CCTV security.

Mark Pollack, co-founding Director of Aston Chase says: “1A St John’s Wood Park is currently the only newly launched exclusive new build apartment scheme in St Johns Wood, following One St John’s Wood and 4-6 St Edmunds Terrace both of which are effectively sold out. 1A St Johns Wood Park is the latest in an exciting new generation of new-build luxury homes in London’s St John’s Wood, which are set to transform the luxury housing market in the local area, designed for 21st Century modern living and boasting the latest specification and quality finishes. These outstanding homes provide both a home and excellent long-term investment.”

Zach Madison, Director at Savills (St John’s Wood) says: “The apartments at 1A St Johns Wood Park provide quality alongside value-for-money, and are a good long-term investment since new-homes values and demand in St Johns Wood is anticipated to rise over the next few years as pipeline projects come to fruition on Hamilton Terrace, Avenue Road and St John’s Wood Barracks. Historically the local marketplace has been dominated by period properties with many buyers having to refurbish in order to create a modern home, this is why the new-homes market is always highly anticipated when new launches like this take place.”

1A St Johns Wood Park has a passenger lift and staircase to all levels and is complete with bicycle storage for residents and off-street parking. The lateral apartments are priced from £1,650,000, the penthouses are priced from £3,690,000 and the grand garden duplex residence is priced at £4,495,000.


St John’s Wood property agency chalks up £50mn American deal-run


Family Home in St Johns Wood, Lonodn

Marlborough Place family home, sold by Aston Chase to an American buyer

Another top-end property broker has trumpeted an “influx” of American buyers, driven by – amongst other things – the strength of the dollar and the weakness of the pound, which is providing a chunky currency discount for many overseas buyers.

North London estate agency Aston Chase recently handled a near-£50mn run of luxury property deals to American buyers, selling six family homes in the St John’s Wood area to dollar-toting house-hunters.

This is not a new trend. Luxury brokers including Daniel Daggers and Berkshire Hathaway’s Kay & Co  heralded the return of American buyers to Prime Central London back in 2019. But international deals paused during the pandemic, before coming back with some vim in 2022 – then being turbo-charged by sterling’s currency rollercoaster following Theresa May’s mini-Budget.

Research by Hamptons tells us that the proportion of PCL deals involving US buyers surged to 7% last year, up from just 5% in pre-pandemic 2019. And data from Beauchamp  Estates and LonRes indicate record amounts were spent by American billionaires in London through 2022. More anecdotally, Nest Seekers saw a 50% jump in enquiries from US buyers at the end of last year, while some trophy homes were re-launched to the market to specifically target America’s super-rich.

Back to this year in St John’s Wood.

Aston Chase has handled six big-ticket family home sales in the last few months, all to American buyers. The estate agency suggests these buyers enjoyed a currency discount of nearly 30% on their London property purchases.

But it’s not all about the money. At least one of the sales was driven expressly by the buyer’s need to be close to the American School in London (ASL), in Regent’s Park.

4 Bed home St John's Wood

The buyer of this “toothbrush ready” four-bedroom, 2,098 sq ft home on Hamilton Gardens moved from San Francisco to be near the ASL – agreeing the deal over the phone on the day the pound dropped to 1.08 against the dollar thanks to the Kwarteng/Truss Mini Budget.

Marlborough Place, St Johns Wood homes near The ASL


Aston Chase recently agreed two big deals with American buyers on Marlborough Place: one 4,336 sq ft house was purchased for £6.75mn, by an American family also looking to be close to The ASL. Another 4,758 sq ft five-bed house (pictured above) went for nearly £10mn, having been immaculately refurbished to designs by Marek Wojciechowski in 2015/16 and launched to market at the end of 2022.

Town house in the Hamilton Drive

There’s still some goos family-size stock around in the area, says Aston Chase – including this Regency-style new-build townhouse in the Hamilton Drive development, which is asking £12.5mn.

Mark Pollack, Co-Founding Director of Aston Chase: “St John’s Wood has always been a popular area due to its beautiful homes and sense of community. It is particularly appealing to families relocating from America wishing to keep their children’s curriculum as consistent as possible which they are able to do thanks to The ASL. We have recently seen a further influx of American buyers encouraged to buy due to the strength of the dollar against the pound. We are delighted to be able to offer buyers a wide variety of St John’s Wood homes all within walking distance of The ASL from ‘toothbrush ready’ accommodation to renovation projects.”

For further information about living in St John’s Wood contact Aston Chase on Tel: +44 (0)20 7724 4724 Email: Aston Chase or visit:

Aston Chase | 020 7724 4724


London Loves Property takes you inside the ultra-modern apartment


Bearing a striking resemblance to the Manhattan lair of Wall Street movie character Gordon Gekko, the recently refurbished glass-walled 2,653 sq ft (246 sq m) three bedroom duplex penthouse at The Glass Building on Arlington Road in London’s Camden, designed by renowned award-winning postmodern architect Piers Gough CBE, is for sale via sole selling agent Aston Chase.

Located on a landmark site on the corner of Arlington Road and Jamestown Road the design of The Glass Building, built in 2000-2001, is based on a series of interlocking bays, the six storey curved facades created from slightly green-tinted floor-to-ceiling glass set in thin black steel frames, providing inside a collection of Manhattan loft-style apartments with spectacular light-filled living spaces.

The beautiful duplex penthouse is located on the top floors of The Glass Building with a vast reception room with double-height living spaces bordered by full-height glazing, opening onto an expansive rooftop terrace with wooden decking offering sweeping views of the London skyline.

The curved facades of the penthouse are inspired by London’s gasometers, Piers Gough remarked, “The visual effect is of a series of curved bays coinciding with the curves of the apartment living spaces, a building that tries to be beautiful by being true to itself and its site.”

Piers Gough has also described himself as a ‘movie set architect’ and The Glass Building penthouse has a striking resemblance to the glass-walled Manhattan lair of Hollywood-movie Wall Street tycoon Gordon Gekko (brilliantly played in 1987 and 2010 sequel by Michael Douglas)Gekko’s lair created by movie production designer Kristi Zea and set decorator Diane Lederman.

Kristi Zea has described Gordon Gekko’s lair as: “wonderful, dramatic, understated and modern, a power and success statement for the owner” and the same could be said of the Camden penthouse at The Glass Building.

Just like Gordon Gekko’s Manhattan pad, the penthouse reception room in The Glass Building combines full height glazing with polished plaster walls and pale engineered oak flooring creating a dramatic modern entertaining space.

The adjacent fully fitted designer kitchen and dining area also provide voluminous spaces bathed in light, the deep blue kitchen cabinetry has Calacatta viola marble worktops and Gaggenau, Miele and Fisher & Paykel integrated appliances. There is also a bedroom suite with an ensuite shower room, a utility room, and a guest cloakroom on the lower floor.

In the reception room, a central steel staircase with open treads leads to the upper floor of the penthouse. The principal bedroom suite has a walk-in dressing room and principal bathroom with a freestanding bath and marble shower illuminated by a skylight above, there is also the principal guest suite with built-in bespoke wardrobes and an ensuite bathroom.

The penthouse has been finished to a high specification featuring an integrated Sonos sound/home entertainment system to principal rooms, a Rako home-automation system and underfloor heating throughout in addition to a full air-conditioning system.

Mark Pollack, Co-Founding Director of Aston Chase said, “The spectacular Manhattan style duplex penthouse in The Glass Building is one of the finest penthouses in the Camden, Regent’s Park and Primrose Hill area. It has a striking resemblance to the Manhattan lair of Wall Street tycoon Gordon Gekko and just like that Hollywood-set pad it offers a dramatic, understated and modern success statement for the owner.”

The Glass Building has a stylish ground floor entrance foyer with daytime concierge service, a first floor landscaped podium garden and a gated underground car parking complex. Camden Town High Street and Underground Station (Northern Line) are within close proximity as are the open spaces of Regent’s Park & Primrose Hill.

The Glass Building penthouse has an allocated parking bay in the gated car park and is for sale priced at £3,350,000 (975 year lease). For further information contact sole selling agent Aston Chase on Tel: +44 (0)20 7724 4724 Email: (Simon Rosenblatt) or visit:

Aston Chase | 020 7724 4724



CHILD-FRIEDNLY: The best family homes currently for sale in London

7 July 2022 | Anna Solomon

As we move through life, our priorities change. Back in the day, a penthouse suite with a hot tub and marble flooring may have represented the pinnacle of desirability. Now, those floors are a hazard, the hot tub extraneous (who has the time?), and a penthouse means one thing: shepherding kids up ten floors. Once upon a time, a one-bed bolthole would have done fine; now, you’re probably contemplating things like square meterage and proximity to schools.

If this is ringing true, allow us to help you out. We’ve found some fantastic properties that tick various boxes: they’re large enough for a family, with three bedrooms or more. They have plenty of space for little ones to run around in, whether that be a private garden or proximity to a park. And, talking of proximity, they’re well-connected to all manner of amenities, including schools. Happy house hunting!

Steele’s Road, NW3 | Aston Chase


This Grade II listed property has been under the same ownership for 33 years, which is the marker of a great family home. Perhaps the current inhabitants stuck around for the 452.8 sq m of space. Or it could also have something to do with the fact that this Queen Anne-style home sits on a 0.26-acre plot – there’s plenty of space for kids to run around in the country-style garden, despite being in the heart of North London. Other attractions include the home’s 1876 provenance, the lovely red brick facade, and the Steele’s Road location, which is widely considered one of the most sought-after streets in Belsize Park. The road is equidistant from Hampstead Village, Primrose Hill and Camden – super-convenient for amenities and schools, which include The Village Prep School, Herewood House, South Hampstead High School and The American School.

Steele’s Road, NW3 | Aston Chase


Guide price £8,350,000

Aston Chase | 0207 724 4724 |

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Elm Tree Road, St John’s Wood, NW8 | Guide Price £6,350,000


The 3,096 square foot five bedroom house with walled garden, courtyard garden and roof terrace which was the London artist’s studio/home of renowned celebrity portrait painter Joseph Oppenheimer (1876-1966) on Elm Tree Road in St John’s Wood is for sale via selling agent Aston Chase.

Joseph Oppenheimer lived on Elm Tree Road between the 1930s to 1950s and his sitters include some of the most eminent figures of the 1890s to 1960s including British Prime Minister Harold Macmillan, scientist Albert Einstein, conductors Otto Klemperer and Yehudi Menuhin, Russian painter Leonid Pasternak, German Chancellor Count Otto Von Bismark, South African President Paul Kruger, Cape Colony Prime Minister Cecil Rhodes, actress Deborah Kerr and artist George Salting. Some of his works are displayed at London’s National Portrait Gallery.

Brought to the market for the first time in 12 years, the elegant white-stucco three storey late-Georgian semi-detached house was originally built in 1825 and has a bright and airy principal reception room and adjoining study, both opening onto gardens. Between 1878 to 1940 the St John’s Wood School of Art was located directly adjacent to the house on Elm Tree Road (the art school now replaced by houses).

Because of its location adjacent to the St John’s Wood School of Art, and the bright and airy reception room and study, the house on Elm Tree Road has been owned and used as an artist’s studio/home by a series of notable artists including between 1881-1886 artist Ernest Parton, between 1890-1895 artists Caroline and Ethel Wright, between 1907-1908 artist Arthur Wellesley Noyes-Lewis, between 1910-1918 artist Miss Maud Earl and most recently renowned portrait painter Joseph Oppenheimer, who lived in the Elm Tree Road house between 1933 and 1953.

Born in Würzburg, Germany, in 1876 Joseph Oppenheimer started doing portrait paintings as a teenager including at the age of just 14 a portrait sketch of German Chancellor Count Otto Von Bismark when their respective families stayed in the same spa hotel. At 16 he was admitted to the Munich Academy where he studied painting. He travelled widely in Europe and the USA before opening an artist’s studio on the King’s Road in London from 1896 and from 1907 taught at the London School of Art.

In 1908, upon marrying Fanny, his second cousin, he relocated to Berlin, but he never gave up his love of England, visiting often to paint famous figures from English high society and landscape paintings. His paintings of high society ladies were often used by magazines including The Lady, Tatler and Harper’s Bazaar.

In early 1933, after Adolf Hitler came to power, the Oppenheimers chose to live once again in London, first renting (and from 1943 purchasing) the house on Elm Tree Road, the couple becoming British citizens in 1936 having been sponsored by an equerry of King George VI, Sir Louis Greig (the grandfather of journalist and former Daily Mail editor Louis Greig).

In 1953, when his daughter Eva moved to Canada, Joseph Oppenheimer sold the house on Elm Tree Road and relocated to Montreal. In July 1966 he returned to London for the last time to celebrate his 90th birthday, returning to Montreal after where he died on 31st August 1966.

Now the house on Elm Tree Road which has been the home of several notable artists over many decades is for sale. The ground floor reception hall opens onto the spacious principal reception room which has French doors opening onto a courtyard garden. It is this room that some of the artist owners used as a studio to do sketches and work on paintings. Beyond the reception room is a kitchen, separate utility room and integral garage with direct access into the house.

To the other side of the reception hall is a bedroom suite with ensuite bathroom and a study/home office where Joseph Oppenheimer would do his correspondence and prepare for his talks at the Royal Society of Portrait Painters. French doors in the study open onto a private walled garden.

On the first floor is the principal bedroom suite, which has a sitting room, walk-in dressing room and main bathroom, with the sitting area opening onto a spacious roof terrace. There is a second bedroom with bathroom, which also opens onto the roof terrace. On the top floor there are two further bedrooms which share a family bathroom.

Mark Pollack, Co-Founding Director of Aston Chase says: “This notable late-Georgian house represents a rare opportunity to purchase a special home in one of   St John’s Wood’s most desirable locations. The house provides bright and spacious lateral accommodation with the rare ability to access private outside living space on both the ground and first floors. As a rare low-built period house in the area it is likely to be of equal appeal to both young families, down-sizers and potentially to the next generation Joseph Oppenheimer!”

Michael Sulkin, Director (House Sales) at Aston Chase says: “In 2006 the house was granted planning consent for an extension providing a further bedroom with ensuite at first floor level above the garage. The consent expired in 2009 but could be revived and used to create an enlarged six bedroom house should the new owners require additional accommodation.”

Elm Tree Road is a tranquil road yet located within close proximity to the stylish boutiques and restaurants of St John’s Wood High Street and within close proximity of St John’s Wood Underground Station (Jubilee Line).

The house on Elm Tree Road is for sale priced at £6,350,000 with selling agent Aston Chase.



Steele's Road, Belize Park
Steele’s Road, Belize Park, NW3 | Guide Price £8,350,000


The demand for houses with gardens in North West London addresses including Hampstead, Primrose Hill and Regent’s Park has boomed post-pandemic says a new survey by Aston Chase; since January 2020 there have been 87 sales for homes in North West London priced over £5 million, with the number of deals almost doubling last year – there were 55 sales in 2021 compared to 32 sales in 2020.

Aston Chase has looked at house and apartment sales over £5 million in North West London in 2020 and 2021 using deals data from LONRES for the postcodes of NW3 (Hampstead, Belsize Park and Swiss Cottage), NW1 (Regent’s Park, Primrose Hill and Camden) and W9 (Little Venice, Maida Vale and Maida Hill).

The Aston Chase survey found that between January 2020 and December 2021 there were 87 sales of North West London homes priced above £5 million – with over £720 million worth of property sold, with 2021 accounting for £465 million worth of sales, up 82% on 2020. Aston Chase has been involved in over £250 million worth of deals across North West London, reinforcing the firm’s reputation as the leading independent residential sales agency operating in Central and North West London.

The average price of a home sold in North West London in 2021 was The average price of a home sold in North West London in 2021 was £8.46 million, up 3% on the £8.2 million average sale price in 2020.The gap between asking and achieved prices has also narrowed with the percentage of homes sold on/close to asking price being 27% in 2021, compared to 18% the year before.

Since the start of 2022 Aston Chase calculates that this figure has risen even more, with the majority of homes being sold by the agency now selling on/close to asking price, and a significant number of properties selling above asking price due to deals becoming competitive/sealed bidding situations with two or more buyers putting in best bids in order to purchase a coveted property.

The Aston Chase survey found that the NW3 postcode NW3 (Hampstead, Belsize Park and Swiss Cottage) is the top postcode in North West London for sales above £5 million. Over the last two years there have been 52 prime sales in the NW3 postcode, followed by the NW1 postcode (Regent’s Park, Primrose Hill and Camden) with 26 deals, and 4 deals in W9 (Little Venice, Maida Vale and Maida Hill).

Aston Chase sold a substantial unmodernised residence featuring an exceptional rear garden with tennis court and swimming pool for £14 million in Greenaway Gardens, Hampstead, as well as the former London home of War of the Worlds author H.G. Wells, a £12.75 million Nash townhouse directly overlooking Regent’s Park.

The Aston Chase survey found that the market for £5 million plus sales in North West London is dominated by house and villa sales rather than the sale of apartments. Between 2020 and 2021 the number of houses sold in North West London nearly doubled, with 49 sold in 2021 compared to 29 in 2020.

An analysis of all house deals over 2020 and 2021 shows that the average size of houses being purchased across North West London was 5,200 sq ft, with apartments being purchased averaging 2,900 sq ft. However, the most expensive homes sold in North West London over the last two years are invariably over 10,000 sq ft in size, typically large detached houses set in large gardens with excavated lower levels containing leisure facilities routinely including swimming pools, gymnasiums and media rooms / private screening rooms.

Aston Chase highlight that the COVID-19 pandemic has had a significant impact on the prime London housing market with buyers wanting to purchase homes offering more space, ideally with a home office and leisure facilities and plenty of private outdoor space. Before the pandemic affluent buyers were happy to purchase houses or apartments offering no or little outside space in prime central London but are now frequently electing to live further out and are looking at the leafy addresses of North West London where they can purchase more space for their money and benefit from homes with private gardens, better air quality and enjoy city-village life.

Aston Chase observe that the local high streets, shops and cafes of St John’s Wood, Hampstead, Belsize Park and Primrose Hill have all flourished post-pandemic with queues outside the coffee shops and delis during the week and especially at weekends.

Mark Pollack, Co-Founding Director of Aston Chase says: “Our new North West London housing market survey shows that the volume of sales for homes priced above £5 million in NW1, NW3, NW8 & W9 has effectively doubled between 2020 and 2021, with properties now hitting or exceeding their asking prices. The market is being driven by domestic UK buyers, and there has also been a significant number of purchasers from continental Europe (Germany, arising from concerns as to the possibility of a wealth tax under the new socialist government) and notably from both the United States and Canada. Buyers want homes that provide them with outside space in the form of gardens or generously sized balconies or terraces and North West London has the advantage of having a large supply of these homes complimented by exceptional recreational amenities such as Regent’s Park, Primrose Hill, Hampstead Heath and Kenwood. This is why North West London has become the most sought after area to live in the capital.”