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Read MoreImmediately north of Oxford Street, Fitzrovia (W1T, W1W) offers tremendous growth potential thanks to the Elizabeth line (Crossrail) station at Tottenham Court Road, providing fast connections to Heathrow, Paddington, and Canary Wharf.
With an intricate network of winding streets, alleyways and leafy squares, it is a fascinating area to explore. Primarily home to grand townhouses, many of which have been converted to flats and offices, Fitzrovia property is highly sought after for those who want a central, yet relatively tranquil base.
Fitzrovia
This historically bohemian neighbourhood was once home to writers including Virginia Woolf, George Bernard Shaw and Dylan Thomas. Today, its period terraces are particularly popular with the media, marketing and legal professions, with many of these professionals living and also working in the area.
Shopping and entertainment is second to none in Fitzrovia and the surrounding areas, with the shopping hubs of Tottenham Court Road and Oxford Street just a stone’s throw away. Fitzrovia also has a thriving restaurant scene, particularly focused on and around Charlotte Street, alongside numerous pubs and bars. The famous West End theatre district and nightlife are also at your doorstep.
As one of the most experienced estate agents in Fitzrovia, Aston Chase has an in-depth knowledge of the area and its wealth of high-quality properties. Our vendor/landlord relationships enable us to hear about properties coming to market before other London estate agents, and our personalised service means that we will take time to fully understand your requirements.
Whether you are looking for houses or flats to rent in Fitzrovia, or properties for sale, we will show you only the best options that suit your needs and help you to secure your dream home at the right price.
ASTON CHASE
HISTORY
Fitzrovia was first developed by Charles Fitzroy, Lord of the Manor of Tottenhall, in 1757. Covering the W1T and W1W postcodes, the area straddles the London Borough of Camden to the east and the City of Westminster to the west. The east and south of Fitzroy Square were designed by Robert Adam in 1794 and have survived in their original form, although the south side was extensively restored following wartime damage. Fitzroy built for the upper classes but they soon moved on to Mayfair and Belgravia and many of the grand houses were subdivided into workshops, studios and rooms to let.
PROPERTY IN FITZROVIA
Fitzrovia is rather interesting in property terms. Unlike many of its neighbours, it was largely owned by several smaller landowners which has led to a greater number of winding streets than in some of the more uniformly developed areas elsewhere in Central London.
Fitzrovia property is made up of impressive townhouses, many of which have been converted into flats and offices, although a few still remain as houses despite recent gentrification. Aston Chase are specialist estate agents in Fitzrovia — with particular expertise across Fitzroy Square, Newman Street, Goodge Street and the Charlotte Street Conservation Area. Contact us to discuss current opportunities. Last updated: May 2026.
SHOPPING
Oxford Street is home to the larger and/or more famous retailers from the renowned Selfridge’s department store and John Lewis, to Zara, Next, and just about any other major fashion chain.
Tottenham Court Road is a central hub for interior design fans with the widest selection of furniture stores and household goods in London. Heal’s, Made, West Elm, Calligaris, and Sofa Workshop are just some of the many well-known retailers with outlets between Goodge Street, Warren Street station and Marylebone.
EATING & DRINKING
Circolo Popolare is a favourite amongst foodies and influencers alike as it’s known for its excellent, authentic Italian cuisine and post-worthy decor. Riding House Café in Great Titchfield Street offers quirky decor and retro seating from which to enjoy delicious comfort food. For upscale dining in a unique setting, Pied à Terre in Charlotte Street is not to be missed as it is a superb showcase of French cuisine.
Coffee lovers have a wealth of options to get their caffeine fix in Fitzrovia. From Kaffeine and Black Sheep Coffee to firm favourite The Attendant (which provides coffee geeks with a caffeinated experience unlike any other in London), you’re sure to find a great espresso, flat white or other coffee standards here.
Whitfield Street is a firm favourite for drinks as you’ll find a number of excellent bars and lounges which cater to those who prefer craft cocktails over the standard drink options. However, it’s Mr Fogg’s House of Botanicals (corner of Goodge Street and Newman Street) that earns firm favourite honours.
PARKS
Fitzrovia is within strolling distance of Regent’s Park, one of The Royal Parks of London. A vast 410-acre green expanse, the park is home to stunning rose gardens, an open-air theatre, a boating lake and the London Zoo, as well as the largest outdoor sports area in Central London. Closer to home, Cavendish, Soho, Fitzroy and Golden Squares all have grassy areas perfect for a spot of sunbathing on a sunny day.
TRANSPORT
Fitzrovia is served by a number of London Underground Stations including Tottenham Court Road (Central and Northern Lines, Zone 1); Goodge Street (Northern Line, Zone 1); Warren Street (Victoria and Northern Lines, Zone 1); Great Portland Street (Circle, Metropolitan and Hammersmith & City Lines, Zone 1); Regent’s Park (Bakerloo Line, Zone 1); and Euston Square (Circle, Metropolitan and Hammersmith & City Lines, Zone 1). Speak to Aston Chase estate agents in Fitzrovia for advice on the best streets and neighbourhoods to buy property in the area.
SCHOOLS
Fitzrovia’s primary school is All Souls CE (Foley Street) and is rated ‘good’ by Ofsted. St Marylebone, a top-rated local girls’ comprehensive is also located nearby. Popular private school options include L’ecole Internationale Franco-Anglaise, a mixed independent primary school, and Queen’s College London for girls aged 4-18 (both of which are located on Harley Street), along with Portland Place School, a popular mixed secondary school.
COUNCIL TAX
Fitzrovia straddles two London boroughs: Camden (east) and the City of Westminster (west). Council tax rates vary accordingly. The following tax rates are for 2025/26.
- Band A: £1,471.41
- Band B: £1,716.65
- Band C: £1,961.89
- Band D: £2.207.12
- Band E: £2,697.59
- Band F: £3,188.06
- Band G: £3,678.06
- Band H: £4,414.24
Looking to buy or rent property in Fitzrovia?
Frequently Asked Questions
What is the average property price in Fitzrovia?
Property in Fitzrovia W1 commands premium prices consistent with its Central London location. Average sold prices typically range from approximately £800,000 for a one-bedroom flat to in excess of £3.5 million for a larger townhouse, with period conversions and lateral apartments particularly sought after. The area’s W1T and W1W postcodes consistently outperform the wider City of Westminster average.
Why use Aston Chase as estate agents in Fitzrovia?
Aston Chase have been estate agents in Fitzrovia and the surrounding Central London areas since 1985 — over 40 years of uninterrupted local practice. Our in-depth knowledge of Fitzrovia’s distinctive streets, from Fitzroy Square to Newman Street and Charlotte Street, allows us to match buyers and tenants with the right property quickly and discreetly. We frequently hear about properties coming to market before they are publicly listed.
What types of property are available in Fitzrovia?
Property in Fitzrovia is predominantly made up of impressive Georgian and Victorian townhouses, many of which have been sympathetically converted into lateral flats and apartments. A smaller number of whole houses remain, making them particularly rare and sought after. The area’s varied historic ownership has produced a more intricate street pattern than many neighbouring districts, with a character all of its own.
What are the transport links in Fitzrovia?
Fitzrovia benefits from outstanding Central London transport connections. The area is served by six Underground stations: Tottenham Court Road (Central and Elizabeth lines), Goodge Street (Northern line), Warren Street (Victoria and Northern lines), Great Portland Street (Circle, Metropolitan and Hammersmith & City lines), Regent’s Park (Bakerloo line) and Euston Square (Circle, Metropolitan and Hammersmith & City lines) — all within Zone 1.
What schools are near Fitzrovia?
Families considering property in Fitzrovia are well served educationally. All Souls CE Primary School on Foley Street is the local state primary, rated Good by Ofsted. Nearby independent options include Queen’s College London for girls aged 4–18 and L’École Internationale Franco-Anglaise, both on Harley Street, along with Portland Place School, a popular mixed secondary. St Marylebone School, a highly regarded girls’ comprehensive, is also within easy reach.
Is Fitzrovia a good area to live in London?
Fitzrovia consistently ranks as one of Central London’s most desirable residential neighbourhoods. Its position immediately north of Oxford Street and the West End provides unrivalled access to shopping, dining and entertainment, while its network of quiet Georgian streets offers a surprisingly tranquil feel for such a central location. The area is particularly popular with professionals in the media, marketing and legal sectors, many of whom both live and work here.
Which areas do Aston Chase estate agents in Fitzrovia cover?
As well as Fitzrovia itself, Aston Chase cover the surrounding Central and North London neighbourhoods including Marylebone, Bloomsbury, Regent’s Park, St John’s Wood, Primrose Hill, Hampstead and Camden. Our expertise spans the W1, NW1 and NW3 postcodes and the broader prime Central London market.